GoodSpree
I joined the founder and CEO of GoodSpree before the launch in 2016. I was hired as the Marketing Manager, my role quickly evolved to include product design. While at GoodSpree, I helped design the core shopping experience, establish an early stage marketing plan, and collaborated on funding materials, leading to hundreds of thousands in seed funding and shipping our platform in late 2016.
GoodSpree set out to reinvent the donation experience for both organizations and supporters. Frustrated by the current landscape of badly designed apparel and even worse donation flows, we built GoodSpree -- a custom marketplace that helps organizations create a custom line of tangible goods that they sell in a unique digital storefront.
The Challenge
Build an ecommerce marketplace that improves the act of donating to nonprofits.
The Outcome
A new way for supporters to donate money to their favorite organization and receive something in return. We received great feedback on the initial launch, generating revenue and creating a pipeline of organizations that wanted to use our platform.
Collaborating with a few of our early partner organizations and researching our competitors led us to a few major insights:
Organizations don’t always have the in-house ability to set up complex donation platforms. After interviewing potential organizations we figured out their pain points. There was a consensus that the current donation & ecommerce landscape was full of products that are time intensive to onboard for organizations with limited resources.
Organizations want custom products they can sell to their supporters. Who doesn't want to show support for their favorite organization? Other turn-key ecommerce stores don’t offer design help, something smaller organizations struggled with.
Many ecommerce solutions have complex checkout processes that deter customers. People want the easiest path to purchasing what they want. Seeing where your money goes is also a feel-good benefit.
We shaped GoodSpree to solve these problems directly. Custom turnkey storefronts, a checkout process that was painless, allowing users to transparently choose their donation amount, and a large library of customizable products.
Storefronts were designed so an organization could drive traffic directly to their store without losing their branding and voice. The clean interface enables users to navigate quickly.
The product page highlights specific details, but also focuses on the number sold and days left remaining in a campaign (for limited product runs) creating a sense of urgency and social proof for shoppers.
Let The Shopper Choose
We needed a way for organizations to not only sell products at a minimum price, but to also offer price tiers -- allowing users to purchase an item and also donation a little bit more. The solution was to build a price selector option that enables the shopper to make choices while guiding them to a recommended price set by GoodSpree and the organization.